Product of the week: The party bag

What is it:

Whether decorated with sequins or made of metallic materials – party bags are trendy in the spring / summer season 2023. They walked the catwalks of all fashion weeks and added a touch of glamor to the collections. The product typically came in the form of a small shoulder bag, with short handles that were partially accentuated or attached to chains. The comeback of the party bag is linked to the global pandemic easing leading to a return to nightlife and the resurgence of formal wear.

Why you should order them:

The party bag is a must-have for customers who love the nightlife and are looking for a practical addition to their party wardrobe. In addition, the accessory can be associated with numerous other trends that are already determining the coming season. For example ‘Barbiecore’, which is characterized by an affinity for pink tones and glitter, and Y2K party fashion, in which short and sequined party tops play a central role.

Where we saw them:

Among the many fashion houses that embraced this trend, many stayed true to the ‘Barbiecore’ core of pink, sequined or glittery handbags. Brands that went for this maximalist look included Versace, Fendi and Tom Ford. The latter featured the look paired with a contrasting green in a patterned shoulder bag. Gold was another popular accent on the runways. Used by Diesel for bags, it appeared at Chanel in the form of signature beads and wire models.

How to style them:

The party bag was designed as a statement piece for going out and goes with almost any evening wear. If the bag comes in gold or silver, you should combine it with colors that go with those tones. For gold, this could be black, dark brown, olive green, or beige, while for silver, lighter colors and pastels work best. Bags in other eye-catching tones, such as pink or neon green, can also contrast with the complementary colors, but also work well in combination with matching hues, which then create a unified aesthetic.

The party bag is the perfect accessory for the evening. It not only enhances every outfit, but also brings an extra dose of fun and joy to your customers’ wardrobes. It’s definitely one of the ‘it bags’ of the season to add excitement to your range.

This article was previously published on FashionUnited.uk.