Product of the week: loose fit jeans

What is it:

Baggy jeans were a central part of ’90s fashion and featured prominently in some subcultures, most notably hip-hop. The relaxed fit of the loose fit jeans means that the jeans are loose in the seat, knees and thighs, with a relaxed cut that is very comfortable to wear. In the ’90s, the look became synonymous with teens and a sense of rebellion fueled by the music scene. Like many other looks that emerged in the ’90s, this jean design is making a big comeback through reissues, re-engaging with a younger generation wanting to wear retro-inspired trends.

Image: Levi’s

Why you should order them:

The loose fit jeans have dethroned the mom jeans and the skinny jeans, two looks that are considered out by Generation Z. These fits, which were once popular with millennials in particular, have essentially been abolished. Loose fit jeans, on the other hand, are on the rise and have earned their place as one of the most popular looks for the coming season. They are popular with celebrities and influencers alike.

Loose fit jeans make a fashion statement that doesn’t compromise on comfort and versatility. Their presence in today’s fashion is also evident in offbeat variants that appear not only in simple form but also with new techniques such as patchwork patterns, embellishments and distressed elements. The look has already conquered a permanent place at the fashion zenith in the last year. The jeans graced the FW22 runway shows, suggesting their time in the spotlight won’t be passing anytime soon.

Image: Nudie Jeans
Image: Nudie Jeans

Where we’ve seen her on the runway:

Loose fit jeans graced numerous FW22 runways, making them one of the most popular denim looks of the season. While Missoni and Versace opted for simple designs, other labels like MGSM and Blumarine took a bolder approach with bold embellishments, bright color schemes and deconstructed shapes. Palm Angels and Diesel also opted for the relaxed fit and both featured heavily distressed jeans, with Diesel even carrying the technique over to the waistband and hems. Annakiki also favored the distressed look of his designs, and continued to experiment with loose fit jeans that subtly nodded to cargo pants, as evidenced by oversized pockets.

Image: J.Lindeberg
Image: J.Lindeberg

How to style:

The loose fit jean is a no-fuss design that’s perfect for everyday outfits that consist simply of baggy sweaters, oversized tees and trainers – a nod to their ’90s origins. To counteract the roomy fit, you can also combine the jeans with a fitted top with a colorful print that creates a contrast. If you want to style the jeans more elegantly, pair them with high heels, an oversized blazer and a sparkly top or with a cropped denim jacket for an all-over denim look. Whichever style you choose, the loose fit jean is an easy-to-style piece of clothing that you can hardly go wrong with and allow plenty of experimentation with your customers.

Image: Noisy May
Image: Noisy May

With the ever growing trend towards retro looks being bought by Generation Z, the loose fit jean is at the top of the shopping list as a simple yet effective, versatile and trendy design. Her popularity on the runway, online and in street style makes her a top contender for the most popular jeans fit for the coming season, and she’s likely to be in the spotlight for a long time to come. Similar items that you can (pre)order can be found on the FashionUnited Marketplace. Click here.

This article was previously published on FashionUnited.uk. Translation and editing: Barbara Russ

ttn-12