Actress Priyanka Chopra Jonas and her husband, musician Nick Jonas, are investing in sportswear brand Perfect Moment.
It’s the first time the couple has entered into a business partnership in the fashion industry, Perfect Moment announced on Wednesday. The two have been fans of the brand for several years.
The aim is to expand the global presence to open up new markets in Asia and the Middle East. In addition, the core markets such as Great Britain and the USA are to be strengthened.
“I can’t think of a funnier, more eclectic and business-savvy couple to help us take the brand to the next level,” said Jane Gottschalk, Creative Director of Perfect Moment. “They are admired around the world not only for their talent, but also for their passion for life and impeccable taste. This combination resonates with audiences everywhere and perfectly represents the values that Perfect Moment is known for.”
“The entrepreneurial and creative expertise that Nick and Priyanka bring is invaluable,” added CEO Negin Yeganegy. “As Perfect Moment strives to dominate the lifestyle fashion world, it’s important that we attract like-minded partners who can take the brand even further.”
Perfect Moment was founded in 1979 in Chamonix, France, by racing driver and filmmaker Thierry Donard. In 2010 the company first moved to Hong Kong and then to London when Jane and Max Gottschalk took over. The brand focuses on sportswear in the ski and surfing sectors as well as fashionable pieces for men and women. It is available from luxury retailers such as Breuninger and Farfetch.