Are the well-known brands becoming too expensive for us? Since the price explosion, we have clearly put more private label products in our shopping cart. Today, about 6 out of 10 products sold at Delhaize are not from an A-brand. “We see customers making a creative balancing act to keep the household budget under control.” And it pays off: an ‘unbranded’ shopping cart is easily half the price.
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Private labels more popular than ever due to exploding prices. Unbranded shopping: it pays off
