Christian Mayer-Rosa changes to Primus-Silva Image: Primus-Silva, © Toni Hasselmann

The Swedish outdoor equipment Primus-Silva presented a new addition to its German sales team. On Monday, the parent company of the brands Primus and Silva announced the appointment of Christian Mayer-Rosa as a key account manager Germany.

Mayer-Rosa has many years of industry experience. Most recently, he had held leading positions in the sales departments of bestsellers and blackyack. According to the company, Mayer-Rosa will take over his new item at Primus-Silva on September 1st. His goal is to “develop exciting ideas and concepts in the future to support the trade in the best possible way and to offer the perfect range,” he said in a statement.

As a key account manager Germany, Mayer-Rosa succeeds Gerald Palm at Primus-Silva, who, according to the company, has switched to outdoor shoe brand Hanwag and took over the post of regional sales manager there on July 1.

Read more:

  • Change of leadership at Primus-Silva: Jonas Sjögren becomes the new CEO
  • Restructuring after takeover: Primus-Silva founds sales company for Germany
  • Globetrotter mother Fenix Outdoor sells Primus

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