‘t Ros Beiaard, the most talked about bus company in the country: who is behind it and what is their financial position?

And suddenly all of Belgium has bus company ‘t Ros Beiaard. Not because of the trips, scheduled rides or day trips that the family business has been organizing for almost eighty years, but because of the dramatic accident in Buggenhout. Until last week, ‘t Ros Beiaard was best known as the twelfth largest — and remarkably profitable — coach company in the country. Behind this success lies a hyper-flexible personnel model, with more than 1,300 incoming and outgoing driver contracts in 2024.

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