LBeauty has no gender, nothing more true: in June, during the Pride Month 2023, the world of beauty takes sides with the LGBTQ+ community with a series of products and initiatives dedicated to celebrating all forms of uniquenessgender, sexual orientation, identity. Objective: to support the rights of all and celebrate the freedom of being, as well as of expression.
Pride Month 2023: all the beauty initiatives
Jean Paul Gaultier, the limited edition Pride
Jean Paul Gaultier presents a very fragrant limited edition Pride 2023. The bottle is the iconic chrome bust wearing the slogan “Get used to it”. With this new bottle, the brand wants to celebrate the constant commitment to the faces and values of the LGBTQIA+ community, and to convey a message of humanity and self-love.
The new PRIDE 2023 limited edition by Jean Paul Gaultier
The fragrance is one eau de toilette which aims to unite and involve everyone, without distinction of gender. Sti opens on a floral bouquet of orange blossom and neroli which is enlivened by a boost of lemon, fresh citrus and yuzu. An olfactory accord that transposes the brand’s most essential values into perfume.
Sephora “You are my Pride”, the initiative that celebrates the LGBTQ+ community
For Sephora, beauty is synonymous with the expression of one’s uniqueness and represents a perfect ally of freedom and self-acceptance. She reiterates it decisively during the Pride month 2023 with a series of activities that started in June and will continue for the rest of the year.
Sephora’s “You are my Pride” campaign
Countryside “You are my Pride” speak to those who are not necessarily part of the community but are always by their side by listening, supporting and sharing points of view useful to reduce any type of discrimination.
On digital channels, Sephora tells the story of three different pairs of allies. The protagonists of the stories are Sarah Green, content creator, and his brother Francis. Carlo Tumino and Christian de Florio, on social networks “Dads by Choice”, who together with Nonna Titti tell the daily life of a rainbow family. In the end Lara, young model and actress, who has her mother as an ally.
Furthermore, on the occasion of the month of Pride, Sephora offers the possibility to create the Pride Look for free in the Sephora Stores adjacent to the paradescreated by the National Make-up Artist Sephora Claudio Ciccolella.
Bioderma, #ProudToRespect together with Casa Arcobaleno
The Bioderma skincare band for Pride month 2023 actively supports the LGBTQ+ community by participating in the development projects of Casa Arcobaleno – a Milanese cooperative – which welcomes young people who are discriminated against by their families of origin due to their sexual orientationgender identity or for the transition path started.
The brand participates as a sponsor in the Rainbow Social Fund promoted by Milano Prideset up to support solidarity projects in the social sphere and intended for the most fragile people of the Milanese population (and beyond) and for the removal of barriers and prejudices.
On the occasion of the LGBTQIA+ pride parade to be held Saturday 24 June in Milan, Bioderma will parade distributing its iconic Sensibio H2O micellar water to the participantssoothing dermatological cleanser that removes make-up, impurities and respects the balance of even the most sensitive skin.
Astra Make-up, sponsor of Umbria Pride
Astra Make-Up, on the occasion of Pride month, has chosen to support and be a partner of Umbria Pride together with the Omphalos association, a point of reference for the lesbian, gay, bisexual, trans and intersex community in Perugia and Umbria.
The association is affiliated ARCI and is open to anyone who wants to support LGBTQIA+ battles for a more inclusive and welcoming region for all. In addition to entertainment and cultural evenings, Omphalos offers a number of free services through your own LGBTQIA+ Anti-Discrimination Centeras the Listening CenterThe rapid HIV testone Legal deskone anti-violence desk for lesbian and bisexual womena documentation center and so on.
L’Umbria Pride arises precisely from the desire to coordinate the main realities LGBTQIA+ Umbrian, with the purpose of promote community rights and to promote their well-being and claims through the organization of the regional Pride and related events, demonstrations, campaigns and initiatives.
Rainbow make up with Kiko Milano
For Kiko Milano, Pride Month is about celebrating the unique beauty of each person. As? Through unique and colorful rainbow make-up, to express your personality.
The This year’s Pride look is an explosion of colour, rich in nuances for uncompromising beauty. For the eyes, the nuances of pink, purple and blue are the protagonists, with an imprecise and undefined application, so that the eyes are transformed into a painting made of delicate watercolours.
For the lips, however, the Milanese brand offers glossy shades from purple to red, for a complex and precise but also fun and innovative beauty look. Space also for nail art, with the “Marble Nails” – marble-effect nails – in shades of pink, to make the manicure unique and creative.
Catrice, “Who I Am” the new limited edition
The colors of the rainbow find expression in Catrice makeup collection “Who I Am” with makeup products and accessories that celebrate Pride month.
There collection is genderless, with references ranging from a makeup palette in rainbow shades, bright eye pencils, lip balm and super colored brushes. There limited edition not only is it dedicated to the trans, bisexual and queer community, to intersex and asexual people, but it is also a hymn to color and inclusion valid for all.
Mulac, against discrimination
Also for the Pride 2023the beauty brand Mulac stands alongside the LGBTQ+ community and against all forms of discrimination. The brand founded by make-up artist Cindy Sold (on social networks @lacindina) continues its commitment to disseminating the value of diversity and inclusion for people and companies.
Throughout the month of June, the company activated a charity action in favor of the Arcigay association, through Cents (a startup that manages charity e-commerce projects in a smart way) by donating 5% of each purchase made on its site. The brand commitment? Reduce the impact that homophobia, transphobia and biphobia have on the lives of LGBTQI+ people.
Pride 2023: “Remove your makeup not your pride”, the Garnier campaign
In the month of Pride, Garnier launches the campaign “Remove your makeup not your pride” with a limited edition of its iconic Micellar Water All in 1, a product of the heart for the LGBTQIA+ community for years, encouraging free expression, creativity and self-care.
On the occasion of its tenth birthday, the product takes on a new pack inspired by the rainbow flag.
The brand has also decided to support Heritage of Pride with a global donation, and on June 25th it will participate as a platinum sponsor at the Pride March in New York.
On the float, the representatives and ambassadors of the brand from various countries including Italy, which will have three exceptional guests: M¥SS KETAunconventional performer and icon who has always been in the forefront of debates on issues related to civil rights, Stephanie Glitter one of the most successful Italian drag models e Jenny DeNucci (born 2000) Italian actress and content creator, supporter of the battle for the rights of the LGBTQ+ community.
Nivea, #beyou the new cream
For the Pride month 2023 Nivea wears rainbowto underline how each of us is the harmonious whole of so many nuances different, a unique color mix.
With its new campaign #beyou, NIVEA Creams Limited Edition wants to tell the stories of those who knew embrace your own uniquenessnot only accepting it, but making it a real one strengthfreeing ourselves from stereotypes, inviting us too to hear each other comfortable in our skin and to love our every nuance.
The new Nivea limited edition for Pride Month 2023
AYAY, inclusiveness and (intimate) beauty for all
PThe first native digital cosmetic brand designed for the female intimate area (and not only) AYAY prepares its “rainbow” reference par excellence: Batty Boo, the toning scrub for buttocks and thighs. Ayay is a brand that has made love, inclusiveness and freedom, the real one, which rhymes with respect, its philosophy of life right from the start.
All year round, not just in June, Ayay, with her fun, original and unconventional products and with its social and corporate messages, celebrate love in all its formsstrictly always starting from the one towards oneself.
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