Qhisth and last appointment, tonight on Rai 2 at 21.20with Undercover bosses. Protagonist of docu-reality And Michael Zanella, founder and managing director of O bag and O clock, cult brand of bags, watches and accessories in EVA rubber, an avant-garde, soft and light material. Is he the owner who, for a week, disguises himself and pretends to be a worker, side by side, with employees. To present the program is always Max Giustiwho joins the boss in disguise, simulating being the Chilean employee Jose. But this time there is a twist: the owner is recognized by an employee.
The boss will reveal to everyone the his true identity in advance than usual or will the game continue?
Undercover bosses: this is how bags and watches are made
Long graying hair and beard, the entrepreneur Michele Zanella appears truly unrecognizable. With a new one new identityfalls among the company’s employees and does a week of coaching to learn the dynamics of the trade. Thus, real employees explain to him what to do.
Adì shows him how to create various types of shells. Svetlana teaches him the picking business of watches (i.e. the selection and withdrawal of materials that are used to make the product). Antonella shows him how to assemble and match watches. And with Sara lives the sales experience in a shop monobrand, coming into direct contact with its customers.
To help him immerse himself in the role that is not his employee, there is Max Giusti. Even the conductor disguises himself to pretend to be a worker of the company. Takes the identity of Jose, a worker of Chilean origin. Side by side tonight Arianna in the activity of assembling and assembling bags.
But something goes wrong and the entrepreneur is recognized
As always in the course of reality shows, we try to don’t make real employees suspicious. To justify the presence of new people and cameras, it is said that it is turning Job missiona new factual which tells the world of Italian entrepreneurship and work in a difficult and challenging time, not only for businesses but for the whole country.
Everything is usually finethe undercover boss spends his week as a fake employee without that nobody notices anything. And at the end, he calls the workers to his office with whom he came into contact e try to accommodate requests which he learned about while he was disguised (a too low salary may be increased, if the working hours are too hard a bonus can come).
This time instead an employee recognizes Michele Zanella. He understands that he doesn’t have just any “apprentice” beside him, but the owner of the company. How does the entrepreneur react? You have to watch the episode to find out.
The start-up that has become a cult brand
The brands Or clock And Or bag are the expression of a success story, Italian creativity and enterprise. The first to be born is Or clock in 2009. The young and rampant Paduan Michele Zanella has the idea of creating the first watch “modular”, consisting of mechanism and interchangeable silicone strap. It’s a revolution: the next year Or clock is presented at the Salone del Mobile in Milan. These colorful, youthful, practical and affordable watches are a resounding success.
Zanella decides to expand the business by jumping into the stock exchange market. O bag was born in 2012, fully modular EVA rubber bag. It soon became a cult accessory, selling over 6 million pieces in just one year and boosting the company’s turnover to over 25 million euros.
Since then, the company has been developing a whole range of accessories. Sunglasses O sunwallets Or hugsfootwear Or shoes. And also lamps O joy and other household items. All a success.
Considered in Italy and abroad synonymous with Made in Italy fashionO bag ha its headquarters in the province of Padua. It is present in more than 50 countries, has more than 500 points of sale and has a turnover of around 30 million euros a year.
Undercover bosses: between previous episodes and the new edition
With tonight’s appointment, the eighth season of Undercover bosses. This is the British format Undercover Bosses which inspires similar programs, always successful, almost everywhere in the world (from Australia, Canada, to Germany, France, including Israel and Japan).
The previous installments of Undercover bosses companies have been involved Bitter sweetamong the leaders in sugared almonds and chocolate, refugeesspecializing in mushrooms, Pinto which manufactures shower cubicles, sunscreens, folding doors, shutters and shutters, and the Casilino biscuit factorywhich makes biscuits, tarts and pizzas.
The good results (between 7% and 8% share per episode) suggest that the programme will also be confirmed for the ninth season. We’ll probably have to wait until next year to see it. But it is not excluded that next autumn may already see the light.
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