In just under two weeks, the fashion metropolis Berlin will open its doors again and invite you to the Berlin Fashion Week – the winter edition attracted 20,000 guests from Germany and abroad. The leading trade fairs Premium and Seek, Der Berliner Salon, the Berlin Fashion Summit and other events, including those organized by the Fashion Council Germany, also take place as part of the fashion week and should not be missed. FashionUnited has put together an overview of the most important ones.
1st Berlin Fashion Week
From July 10th to 15th, a number of fashion shows will take place as part of Berlin Fashion Week, including by Melisa Minca, Lucas Meyer Leclere, Marcel Ostertag, Litkovska, Rebekka Ruétz, Kilian Kerner Berlin, Danny Reinke, William Fan, Anja Gockel and Avenir .
sustainability
In the Heckmann Höfe at Oranienburger Strasse 32, the Faex showroom will be presented from July 11th and the Berlin Fashion Hub in front of Bikini Berlin, a collaboration with the sustainability initiative Fashion for Good on the topic “Grow – the Future of Fashion” on July 10th. , 11, 12 and 13 July.
The Berlin Fashion Summit will take place on July 11 at Location Berlin. The focus this year is on denim, and presenters will include Dawn Denim founder and CEO Marian von Rappard, Dutch denim deal coordinator Roosmarie Ruigrok, Lanius COO Annabelle Homann and KOI Conscious Consulting CEO Tony Tonnaer.
After its premiere in January, the BeyondFashionBerlin trade fair will take place again in the Atelier Gardens and is aimed at brands and buyers for whom sustainability is not a trend but an attitude. Transparency is the focus and exhibiting labels are classified into five categories based on their sustainable actions.
fashion offspring
This time, the Neo.Fashion format will take place in the Alte Münze. Here, graduates of German and Ukrainian universities have the opportunity to present their collections and themselves, including students from the Academy of Fashion & Design, the universities of Hanover, Reutlingen, Pforzheim, Bielefeld, Hamburg, Niederrhein, Atelier Chardon Savard and HTW Berlin.
concept competition
The 23 winners of the Berlin Fashion Week concept competition will be presented in two categories: “Berlin Contemporary” with fashion shows of the 18 winners and “Studio2Retail” with studio events for the five best concepts. The competition, funded by the Berlin Senate Department for Economics, Energy and Public Enterprises and implemented by the Fashion Council Germany, aims to bring Berlin into the focus of the international trade public as a central location for fashion and to offer design excellence a stage.
2. Premium and Seek
The summer edition of the Premium Group trade fairs, Premium and Seek, will take place on July 11th and 12th in the new old venue Station Berlin am Gleisdreieck in the heart of Berlin.
Brands
There are international brands that are already successful abroad through organically grown communities, including Silk Laundry from Australia, Penn & Ink NY from the USA, Briglia 1949 and Duvetica from Italy and Maanesten from Denmark at Premium and Taion from Japan, Girlfriend Collective from the USA, Helinox from South Korea, M/SF/T from Australia and Virón from France on the Seek.
D2C and sustainability
For the first time there will be a D2C activation at Seek, where brands present themselves to stationary retailers. As part of the Conscious Club, those who want to drive sustainable transformation together meet. Participating brands include Veja, Dawn Denim, Sandqvist, Kings Of Indigo, Jan ‘n June, Merz b. Swans, Lanius and Armedangels.
Among the buyers are representatives from Selfridges, Andreas Murkudis, Urban Outfitters, Galeries Lafayette, Alshaya, Goat, Peggs & Son, Margreeth Olsthoorn, Graanmarkt 13, Tschurtschenthaler, Breuninger, KaDeWe, Zalando and About You.
3. Fashion Council Germany
The Fashion Council Germany presents the showroom “Curated by Fashion Council Germany” with labels such as Richert Beil, Fassbender, Milk of Lime and brands from Germany and Ukraine such as Dzhus, some of which also take part in the Newest presentation (see below). .
In addition, topics such as sustainability (focus on denim) and artificial intelligence will also be discussed, and Platte Berlin and The Ground will invite progressive brands, retailers, Gen Z and the creative scene to exchange ideas with the format “Platte raves the Ground”.
4. Newest and The Berlin Salon
For the first time in cooperation with Museum&Location, the Contemporary Fashion Showcase Newest presents its participating designers in the rooms of the State Museums in Berlin to illustrate the synergy between architecture, art and fashion. Together with the Berliner Salon, both formats are moving into the Kronprinzenpalais, Unter den Linden 3. There are over 40 labels to discover in total.
Monday, July 10:
12:00 p.m. – 3:00 p.m. – Group exhibition of the Berlin Salon
16:00 – Bobkova
7:00 p.m. – Odeeh
Tuesday, July 11:
11:00 a.m. – Podhy
3:00 p.m. – Fassbender
7:30pm – Rianna + Nina
Wednesday, July 12:
15:00 – Dzhus
9:00 p.m. – Namilia
“The presentation of individual Berlin Fashion Week shows on the Museum Island combines the impulses of the present with the timeless art and architecture of the UNESCO World Heritage Site and beautifully shows that creativity touches us across epochs. Whether Nefertiti, Klimt’s “Judith” in the current “Secession” exhibition or the innovative creations of young fashion designers, it is their unique style that connects them all and makes this site of world cultures the ideal place for Berlin Fashion Week”, comments Ulrike Kessenich, manager of the Museum & Location event company of the National Museums in Berlin mbH.