Presidential candidate’s Instagram accounts analyzed – Surprising number one

Iltalehti has looked at publicly available data from the accounts of candidates who use Instagram for their election work and ranked the candidates according to their number of followers and the so-called engagement percentage.

Of the nine presidential candidates only Jussi Halla-aho has not used Instagram in his campaign at all, which is why he is not included in the listings below. However, Halla-aho has an Instagram account with more than 5,000 followers.

Olli Rehnin The Instagram account, on the other hand, was created only for the election campaign. The first publication of the account was made last June, but surprisingly it is Rehn who has engaged his followers significantly more effectively than his competitors.

Following

The absolute number one in the number of Instagram followers is Lee Andersson with over 100,000 followers. It also reaches about a hundred tons Alexander Stubbbut the others are far behind.

Mika Aaltolan the number of followers, on the other hand, has dropped drastically from what it was just a few weeks ago. Aaltola said at the turn of the year that he had removed up to 20,000 bot followers from his account. According to Aaltola, the sudden increase in the number of followers was only harmful, because Instagram’s algorithm reacts negatively to bot accounts.

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Instagram followers

Engagement rate

The engagement rate measures how engaging the publications made by the user are. The higher the percentage, the larger the number of followers also reacts to the posts made by the user.

Influencer Marketing Agency Indieplace according to this, follower engagement can be improved by creating content that is of higher quality and more relevant to the followers, and by modifying the content to match the followers’ preferences.

The user can view the degree of engagement even with the precision of individual publications. If the information can be used, the user will be able to create even more content that appeals to his followers.

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Engagement rates

Based on the engagement percentage relative to the number of followers, Olli Rehn’s use of Instagram has been the most effective, even though he has the second fewest followers. In the case of Rehn, the results can be distorted by the fact that compared to the others, it is a very recent account, which has only been used for election campaigning.

Li Andersson and Alexander Stubb, on the other hand, have the most followers, but the engagement rates are average. They have been active users of Instagram for a long time and have published everyday content on them.

The engagement rate of Halla-aho’s Instagram account is 11.52. However, he has only four publications, the most recent of which is from nine years ago.

Engagement rates are calculated over the entire history of the account, so it doesn’t reflect the performance of candidates’ Instagram posts during the presidential campaign — except, of course, for Rehn.

The degree of engagement is typically measured in relation to other variables, such as the reach of publications, in which case the most relevant observations can be made from the analytics in terms of the content strategy.

According to the marketing agency Novak, a “good” commitment percentage is 1–5. It can be concluded from this that none of the candidates’ Instagram investments go to waste, even though there are big differences among the crowd.

Sources: Socialstats, Indieplace, Novak

The number of followers and engagement rates of the Instagram accounts of the presidential candidates have been collected on Friday, January 26.