Prensa Ibérica launches ‘Activos’ as an economy channel in all its digital editions

born Active in the web. It is the new bet Economic digital channel of Prensa Ibérica. It will have a newsroom in Madrid and Barcelona and the support of the newspaper network of the leading regional press group in Spain. As of this Thursday, Assets will offer, within the Economy section of the digital editions of Prensa Ibérica, continuous monitoring of business, economic and financial information on our country,

The new digital channel, which opens this Thursday, will have six large spaces for Markets, Macroeconomics, Employment and the Self-Employed, Housing, People and Technologyseven sections that will offer dynamic news and analysis every day, from all angles and for all types of readers.

To the launch of Activos as a specialized economic channel for the digital editions of Prensa Ibérica it is joined by the potentiation of the weekly supplement which, under the same brand, distribute El Periódico, The Newspaper of Spain, I raised and Information.

The revamped version of Assets for print editions will be divided into four main sections: Projects, where business strategies will be analyzed; People, where the emphasis will be on the names and surnames that drive the country’s economy and have something to say about it; Horizontes, an analysis from the point of view of the saver and investor of the evolution of the macroeconomy, with special attention to pocket issues; and (Business) leisure, where the most entertaining and original side of business management in different areas will be analyzed. In Assets there will also be renewed opinion signaturesa barometer on the state of the economy, in addition to specials and new rankingyes In short, a determined and multi-platform commitment to identify, understand and disseminate ‘the economy that transforms’.

Iberian Press

Leading group of regional and local information in Spain, Prensa Ibérica publishes 25 printed and digital newspapers in twelve autonomous communities and various magazines.

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With 1.7 million readers in press and magazines (EGM) and 250,000 copies (OJD), the group is the leader in audience and diffusion in various autonomies and has a growing position in digital support.

On the Internet, its publications reach 27 million unique visitors and 620 million page views per month, making it the first Spanish group in the Comscore category of News&Information.

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