The sister fairs Premium and Seek are working together with local partners from Berlin for the summer editions in July.
In cooperation with the interdisciplinary fashion location Platte.Berlin a new format of “The Ground” is being set up, the Premium Group announced on Tuesday. The Gen Z-focused D2C platform was launched in 2022 and is set to return to the exhibition center this summer under the motto “Platte raves The Ground”.
As before announced in April, the Premium Group wants to offer new event formats in addition to classic trade fair formats, and focus on networking and the communication of content. For this purpose, Premium has brought another partner from the capital on board: The strategy consultancy from Studio MM04 organizes a 202030 – The Berlin Fashion Summit Pop-up program all about denim.
In addition to the classic stands and selected brands, the Exhibition center station Berlin more local actors to be found. Ayan Yuruk, founder of the creative agency Showz, will be there with his team and will speak about the topics of diversity in medium-sized companies and gender-neutral design. The event format Yoonaverse, the social media agency Famefact and Cloudy Zakrocki from Mikado Culture, a provider of strategic and creative services, also provide content input. The revised brand portfolio also focuses on Berlin with brands such as Naomi Tarazi, Helena Stölting and Prinz Berlin.
The Summer Editions of Premium and Seek will take place on July 11th and 12th at Station Berlin in the German capital.