Pre-Fall 2024: Key colors, fabrics and prints

Designers present pre-fall collections between November and mid-January. As part of the key sales seasons, they allow retailers to offer new goods between the autumn/winter and spring/summer seasons. The launch takes place between May and June: parts of the collections hang in stores for up to six months and usually offer more commercial looks than those of the main seasons.

This also applies to the Pre-Fall ’24 season, where many designers show updated classic styles in muted colors and traditional fabrics and prints. The themes of ‘Silent Luxury’ and ‘Soft Power’, which were particularly present last year, continue to resonate, with both masculine and feminine influences evident.

Crème de la crème

After years of chaos caused by the pandemic, custom-made pieces are bringing long-awaited order. Designers used clean white and cream tones to refresh classic styles.

Christian Dior: Creative Director Maria Grazia Chiuri

Christian Dior Pre-Fall 24. Image: ©Launchmetrics/spotlight

Italian creative director Maria Grazia Chiuri combines a white single-breasted blazer and a mid-length skirt with a coordinated vest for Dior womenswear. A pearl choker, black socks and contrasting platform pumps complete the look.

Victoria Beckham

Victoria Beckham Pre-Fall 24/look 38
Victoria Beckham Pre-Fall 24 Image: ©Launchmetrics/spotlight

British designer Victoria Beckham features a cream-colored, mid-length, sleeveless dress with a deep V-neck and black lace trim. Accessories such as brown, high-heeled sandals and a color-coordinated clutch provide contrast.

Stella McCartney

Stella McCartney Pre-Fall 24/look 2
Stella McCartney Pre-Fall 24 Image: ©Launchmetrics/spotlight

British designer Stella McCartney opts for a sleeveless, cream-colored tunic with patch pockets and gold trim. She combines it with matching trousers with a fringed tulle hem and cream-colored boots.

‘Latte Dressers’

The ‘latte dressing’, based on the color nuance of coffee, was a much-seen street style in 2023. It’s also a popular trend running through collections this pre-fall season, with the palette ranging from light brown to chocolate – a chic alternative to black.

Max Mara

Max Mara Pre-Fall 24.
Max Mara Pre-Fall 24. Image: ©Launchmetrics/spotlight

Italian brand Max Mara pairs a long-sleeved, dark brown one-shoulder knit top with satin pants ruched at the ankle. Wear it with a dark brown belt and gold metallic sandals for an extra dose of sparkle.

Philosophy of Lorenzo Serafini

Philosophy of Lorenzo Serafini Pre-Fall 24/look 7
Philosophy of Lorenzo Serafini Pre-Fall 24. Image: ©Launchmetrics/spotlight

A turtleneck jacket and scarf in caramel over a mesh midi skirt in the same color star in Italian creative director Lorenzo Serafini’s look. Yellow leather gloves and nude sandals complete the creation.

Maria McManus

McManus Pre-Fall 24/look 3
McManus Pre-Fall 24. Image: ©Launchmetrics/spotlight

Cardigan and shorts in chocolate brown with a brown belt and contrasting light blue knitted polo create a sporty look. They are combined with navy blue shoes by Irish designer Maria McManus.

Like the boys

In this case, quiet luxury meets non-binary clothing. The vest as a jacket replacement is very popular with women this season and is shown with matching trousers in traditional men’s fabrics.

Adam

Adeam Pre-Fall 24/ look 8
Adeam Pre-Fall 24. Image: ©Launchmetrics/spotlight

Japanese-American fashion house Adeam created a single-breasted vest with three tortoiseshell buttons and matching pleated trousers in navy cotton gabardine. Discreet brown suede sandals complete the outfit.

Alberta Ferretti

Alberta Ferretti Pre-Fall 24/ look 6
Alberta Ferretti Pre-Fall 24 Image: ©Launchmetrics/spotlight

A double striped vest over matching extra-long cotton trousers can be seen from the Italian designer Alberta Ferretti. There are no accessories at all in this creation.

Daniel DelCore

Del Core Pre-Fall 24/look 6
Del Core Pre-Fall 24. Image: ©Launchmetrics/spotlight

A beige and white checked vest made of light wool over a cream turtleneck and long trousers can be seen at the Italian label Daniel Del Core. Silver accessories added a touch of sparkle.

transparency

Many designers at Pre-Fall 24 played with textures, creating looks with sheer fabrics for leg-revealing dresses and skirts and pairing them with tailored jackets and sweaters.

Ganni

Ganni Pre-Fall 24/ look 1
Ganni Pre-Fall 24. Image: ©Launchmetrics/spotlight

A lace-trimmed, openwork cream slip dress over a fluffy beige and cream sweater features Danish brand Ganni this season. Accessories include a cream drawstring bag and brown ankle boots.

Givenchy

Givenchy Pre-Fall 24/ look 7
Givenchy Pre-Fall 24. Image: ©Launchmetrics/spotlight

One of the last creations of the… recently resigned creative director Matthew Williams is a sheer polka dot black dress under a double breasted tuxedo jacket and coordinated mini skirt. A polka dot scarf, black bag, sheer black socks and black slingback complete the look.

Valentino: Creative Director Pierpaolo Piccioli

Valentino Pre-Fall 24/ look 37
Valentino Pre-Fall 24. Image: ©Launchmetrics/spotlight

Italian luxury fashion house Valentino presents a knee-length white lace skirt under a navy blue wool jacket with wide lapels and logo fastening. A blue striped shirt and a burgundy sweater are worn over it. An orange crossbody bag adds a contrasting pop of color.

Flowery language

Floral prints transcend seasons – impressionistic patterns are therefore the main motif of the Pre-Fall 2024 collections.

Erdem Moralioglu

Erdem Pre-Fall 24/look 23
Erdem Pre-Fall 24. Image: ©Launchmetrics/spotlight

A sleeveless white double-layered satin sheath dress with a blurred pink and green floral print on black takes center stage at Canadian designer Erdem Moralioglu. Long black leather gloves and white satin flat shoes complete the picture.

Alberta Ferretti

Alberta Ferretti Pre-Fall 24/ look 22
Alberta Ferretti Pre-Fall 24 Image: ©Launchmetrics/spotlight

A Chinese cheongsam-style dress with a blurred green and pink print is worn with black socks and high-heeled slingbacks at Alberta Ferretti.

Lela Rose

Lela Rose Pre-Fall 24/ look 7
Lela Rose Pre-Fall 24 Image: ©Launchmetrics/spotlight

American designer Lela Rose shows a short-sleeved sheath dress with a boat neckline and a print of large pink and yellow flowers on a black background.

‘Get in line’

Striped cotton is used for modern silhouettes, including shirts and dresses.

Adam

Adeam Pre-Fall 24/look 25
Adeam Pre-Fall 24. Image: ©Launchmetrics/spotlight

A blue and white striped shirt dress with pleats is worn with light brown suede sandals at Adeam.

Hellessy

Hellessy Pre-Fall 24/ look 6
Hellessy Pre-Fall 24. Image: ©Launchmetrics/spotlight

The label by New York designer Millstein combines a multi-layered shirt dress in green and white with navy blue laces on the sleeves and waist. Accessories include long navy blue gloves and open-toe boots.

Max Mara

Max Mara Pre-Fall 24/look 17
Max Mara Pre-Fall 24. Image: ©Launchmetrics/spotlight

At Max Mara, creative director Ian Griffith pairs a red and white wide-striped ruffled shirt with red double-breasted flats and a small beige handbag.

This article originally appeared on FashionUnited.uk. Translated and edited by Heide Halama.

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