THEThe fashion market is expanding to the edge of space. Prada signs what is the first partnership between a commercial aerospace company and an Italian luxury brand, becoming the official designer of the new Prada x NASA suits intended for the Artemis III lunar mission. With innovative solutions and practical designs the fashion house will try to respond to the challenges of a unique environment such as space. Waiting for departure, scheduled for 2025they think about it the Autumn Winter 2023 2024 catwalks to provide style ideas for lunar fashion suitable for every day.
Prada’s first steps on the Moon
Uncertain times and climate crisis: it’s time to think about alternative futures for fashion (and not only). The first to plant the flag on the lunar territory among the fashion houses will be Prada, which launches a new extra-terrestrial trend that is difficult to emulate. The Italian company will design and produce innovative solutions for the new NASA suits intended for the Artemis III mission, scheduled for 2025. An important appointmentwhere the first manned Moon landing since Apollo 17 will take place, for the first time also with a woman part of the team.
Prada x NASA Axiom Space.
What awaits Prada and Axiom Space will be years of great challenges aimed at developing high-performance designs and suitable for the lunar environment, which exploit advanced technologies to guarantee comfort and (why not) style to astronauts. The suits will be equipped with specialized tools for exploration and scientific activities, where decades of study and know-how in the field of design that the Maison di Luna Rossa has collected since the nineties.
Fashion imagines an extra-terrestrial style
If on the one hand there are those who are designing clothes to leave this world, on the other, on the Autumn Winter 2023 2024 catwalks, there were those who proposed alternative styles for traveling (at least) with the wardrobe. Off White it landed on Mars, transforming a building in the center of Paris into a post-apocalyptic lunar scenario made of red earth and mirrored surfaces. Made even more impactful thanks to a collection in which panier dresses followed one another with porthole necklines, rigid cuts and silhouettes, perforated leather and metallic effect looks.
Off-White Autumn Winter 2023 2024.
Rick Owens imagine a wardrobe designed for extra-terrestrials, which he attempted to make his models resemble. Shapeless leather clothes alternate with voluminous sculptures that imagine a shapeless but enveloping future, made of comfortable oddities. More didactic and dreamy, however, Thom Browne took inspiration from “The Little Prince”, enriching modern workwear with iconographic references of space and planets. A journey into a childish and rigorous universe at the same time, where gold embroidery and lunar prints bring back seasonal fashion for girls.
A look from Thom Browne’s AW23/24 show.
Yesterday as today, space is one inexhaustible source of inspiration for designers of the fashion system. From the futuristic 60s collections of André Courrèges And Paco Rabanne in stellar fashion by Thierry Mugler in the 80s, up to the star warriors of Jonh Galliano for Dior in Haute couture Autumn Winter 2006 and the famous show to the tune of “Rocket Man” Chanel FW 2017, where Karl Lagerfeld transformed the Grand Palais of Paris on a space launch pad, leaving everyone speechless.
The references to cite when talking about fashion and space are almost endless. A long-distance relationship that over the years has given us unforgettable fashion moments. And which today is celebrated with what some would define one small step for man, one big step for Prada.
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