QThe best way to make his debut in the jewelry world for the Prada brand if not with one eternal collection? The idea behind the jewelery of producing objects destined to survive the passage of time is strengthened thanks to ainterpretation in a sustainable key. The brand’s first collection, in fact, boasts a design production in recycled gold 100% certified, taking the lead among global luxury brands. Eternal Gold it’s a fresh and youthful proposalwhich is inspired by the history of precious stones with a modern approach, which winks at the younger generations. Sustainable luxury? Prada jewels replies that yes, it is also possible in the goldsmith scene.
Prada jewelry: Eternal Gold
Ten years ago Prada pioneered sustainability by presenting the first green balance sheet and today, once again, it demonstrates its commitment to a more circular future. The Italian luxury brand, in fact, has launched the first jewelry collection truly sustainable, thanks to the use of recycled gold 100% certified. Not only that, in addition to the raw material also i fine diamonds, for the first time even those below 0.5 carats, are verifiable and traceable. Starting from the archetype of the trianglewhich appears on every design, have been revisited i classic symbols such as the heart and the snake. A contemporary approach to the world of jewelry, also transmitted by the dv campaign of which the US activist Amanda Gormanthe actress Maya Hawke and the South Korean singer Somi Jeon are the faces.
An image of Eternal Gold’s ADV campaign with US activist Amanda Gorman.
What is recycled gold?
Prada’s originates from industries and post-consumer precious objects, but what exactly is recycled gold? It’s a composed of refined precious metals which come mainly from waste or consumed productsfrom unused metal and other objects made of gold. Which, once collected, are melted, separating the gold from any other alloy. Obtaining a pure form, ready to be hypothetically reused indefinitely, and giving way to a circular economy of jewelery. Which is beneficial to both the reduced environmental impact, not requiring the excavation of new mines. Both for the ethical safety of the productwhich being recovered from existing products, does not cause further damage to the environment.
Eternal Gold Made to Order Necklace, Prada.
Gold for all budgets
Versatile, sustainable and eternal. With products ranging from 1,500 euros up to 55,000 euros, Prada is not the first brand to have bet on recycled gold. In fact, there are many brand namessmaller and accessible, with which to approach circular jewelry. How Atypical Thingknown for the Barely There necklace, necklace with a minimal look and reduced price. Italian PDPAOLAwith its feminine and sophisticated designs. Nialaya, brand of sustainable handmade jewelry. Or again: Anonymous, Courbet And Loyal. And Paris, whose jewels have nothing to envy to those of the most well-known goldsmith houses.
Not all that glitters is gold, but in this case, yes. Recycled and with a new life ahead, it’s ready to last forever.
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