The Italian luxury label Prada continues to lead the ranking of the world’s most desirable fashion brands. In the current Lyst Index for the first quarter of 2023, which was published on Wednesday, Prada defended its top position. The ranking of the “hottest” brands and products in the fashion world is determined quarterly by the British online fashion search engine Lyst. The company relies on its own data and the evaluation of social media activities and Internet searches.
In the most recent quarter, the Prada Group was even able to celebrate a double success. The Miu Miu brand, which also belongs to the group, advanced from fourth to second place. The Italian down jacket specialist Moncler claimed third place.
After turbulence: Gucci only lands in ninth place
The biggest loser in the top flight was fashion house Gucci, which slipped from second to second place after losing first place in the previous quarter. The label had recently experienced some turbulence after economic development had increasingly stalled. Longtime creative director Alessandro Michele left the brand last November and has since been replaced by Sabato De Sarno.
The brands Valentino, Loewe, Bottega Veneta, Dolce & Gabbana, Versace and Saint Laurent complete the top ten in the current Lyst Index. The fashion house Dior is no longer in the top ten, falling from eighth to eleventh place. In the “Breakout Brands” category, which includes smaller labels that have recently attracted considerable attention, Lyst this time featured the brands Khaite, Magda Butrym and Ann Demeulemeester.
The “hottest” fashion item costs less than 15 euros
While the luxury segment dominated among the most sought-after brands, the “hottest” product in the first quarter came from a completely different price category. The Round Mini Shoulder Bag from the Japanese retail chain Uniqlo, which is available in Germany for a total of 14.90 euros, took top place here, but has triggered a real social media hype in recent weeks. Rick Owens’ Kriester sunglasses came in second, followed by a Skims shapewear bodysuit in third place.