Wilfred Genee backs down: he misses out on a prestigious radio prize with his radio show The Friday Move. “This is a disgrace after a PR campaign worth many hundreds of thousands.”
The general public doesn’t care much about it, but in Hilversum they are very concerned about it: who gets to put which prize on the chimney? Another evening was organized yesterday where presenters could all present each other with prizes and Wilfred Genee also wanted one, namely for his BNR program The Friday Move.
Tons
Wilfred has been advertising everywhere and in the morning he was even on the front pages of the AD and De Telegraaf. And yet it was not he, but Radio 538’s morning show that won the prize he so desperately wanted. “This is a shame for Wilfred Genee,” says Today Inside expert Victor Vlam X.
It’s a bit embarrassing, he thinks. “If you had to buy the amount of promotion he did for himself in Today Inside as advertising time, you would end up with an amount of hundreds of thousands.”
Not fair
The striking thing is that Wilfred mainly tried to recruit votes from people who never listen to his BNR program. “You may wonder whether such a large promotional campaign was wise. And whether it is fair to call on people who probably never listen to The Friday Move to vote,” says Victor.
What does Victor think about the gala where those radio prizes were awarded, the Radio Gala of the Year? “Bizarrely amateurish.”
Wilfred responds
Wilfred is disappointed in missing out on the prize. “It’s a shame, isn’t it? 538 even advertised in Times Square in New York. We should have won it now with BNR, because now we will never win it again. Now it is ready. Fifteen years… Yes, I’m not going to spend another fifteen years…”
He continues in Today Inside: “It’s just a shit price. You actually have to conclude that.”