Power for the future:
SUPERDRY x Emma Schweiger
It’s never too late and above all never enough: commitment to a better future!
With a strong will to make a difference for the good of the planet and humanity and to take others with us on this journey, SUPERDRY continues to work tirelessly in the service of its mission “Better choices. Better future.” Best support: the German-American actress Emma Schweiger. The goal: nothing less than to become the most sustainable fashion brand in the world.
Trendy and sustainable – is that even possible?
And how to do it! SUPERDRY bases its sustainability campaign on three pillars: organic cotton, net zero strategy and sustainable circular economy.
SUPERDRY is committed to sourcing 100 percent of its cotton organically by 2025. To achieve this, the brand supports 12,000 cotton farmers in converting their cultivation to sustainable methods.
SUPERDRY’s net-zero strategy aims to use more efficient technologies and renewable energy in distribution, as well as the use of sustainable materials for cruelty-free and environmentally friendly manufacturing.
Fully recycled collections and a donation-for-discount model for shoppers establish SUPERDRY’s sustainable circular economy.
Maximum power for maximum awareness
The actress and opinion leader with a vision, Emma Schweiger, is quite deliberately the face of the SUPERDRY sustainability campaign: her motto in life is to act in a way that conserves resources, saves energy and is therefore environmentally friendly. In the eyes of Emma Schweiger, the credo of deceleration is an important factor in being able to put full power into protecting our planet. Best approaches, then, to fully support SUPERDRY in leading positive changes: Style in a more sustainable way.
So that everyone can make better decisions. For everyone’s future.
