NHe fifty years perfumed the divers, today he conquers those who seek elegance and lightness: The powder perfume returns to a modern and sustainable version. Without alcohol or talc, it applies with a duvet on dry skin, leaving a delicate and persistent veil. Also perfect for hair and fabrics, it is the new beauty pampering that combines tradition and innovationdesigned for those who want to smell with discretion, naturalness and a touch of the rétro.
Scent in dust: what is it?
The powder perfume has ancient origins: already used in the European courts between the eighteenth and nineteenth centuries, it lived its maximum splendor in the cosmetic of the 1920s and 1950s. Today, this type of Niche fragrances represents a real revolution in the world of perfumerythanks to the maison who brought him back to the limelight in a green, cruelty-free and minimalist key.
«Previewed at the Cosmoprof Worldwide Bologna by Emanuela Biffoli, it is A fragrance with a silky texture which combines the sensory qualities of a modern talc – but without talc – to the persistence of a perfume, but without alcohol. The result is an innovative fragrance, with vintage and retro hints, designed for those who want to wrap yourself in a delicate but persistent fragrant veil.
What does it differ from the “classic” perfume? «Compared to traditional liquid formulations, The powder perfume is extremely delicate on the skin and also suitable for the most sensitive thanks to its essential, vegan and dermatologically tested formula »explains Melissa Saturni, Marketing Manager for Emanuela Biffoli.
How to apply it on the skin
«The perfume in powder It applies directly to the dry skin using the duvet included in the package. The ideal areas are the hottest ones of the body – such as neck, wrists, décolleté – where the fragrance can express itself at best. The impalpable texture spreads easily, leaving a fragrant veil that merges with the skin ».
Already in 1944 the actress Ava Gardner used the perfume in powder (Credits: Gettyimages)
The advantages compared to the spray perfume: duration and tolerability
“The perfume in powder It offers numerous practical and sensory advantages. In a period in which the temperatures are increasingly higher, the need for products that do not weigh down the skin, But that know at the same time to give freshness and fragrance. Not only does it give a delicate and refined wake, but contributes to absorbing the humidity caused by the climate and sweat, leaving the skin dry, silky and comfortable ».
Furthermore, Unlike liquid fragrances, it does not evaporate quickly, ensuring a subtle and lasting persistence. Its formula, without alcohol, is ideal for sensitive skin, while the impalpable consistency avoids that “layer” feeling on the skin, making it perfect even in the warmer months. Furthermore, does not stain the fabrics, does not grease and can be reapplied several times during the day. A true ritual of well -being, which combines elegance, practicality and respect for the skin “continues Melissa Saturni.
Attention to talc
To create the delicate sensation on the skin though Not all the ingredients are the same. “Absolutely yes, our formulations of the perfumes in powder are distinguished precisely because of their absence of talc, alcohol and ingredients of animal origin”.
In fact, “the light, breathable and safe powders for the skin, such as those based on natural starches, capable of conveying the fragrance without creating occlusions. Instead, they are to avoid potentially irritating or too heavy dust, such as non -purified mineral talc or aggressive synthetic fragrances »specifies the expert.
Powder perfume: yes also on hair and clothes
Finally, with the perfume in powder Some “inconveniences” are averted which can happen with the classic liquid formulations.
“There dry and alcohol -free formula makes it safe on fabrics, avoiding halos or stains which instead can derive from liquid perfumes. It can also be Also used on the hair: distributed on lengths or on the root to leave a light and pleasant fragrant trailwithout greasing or weighing, but indeed absorbing the greasiness of the scalp, as if to replace the dry shampoo.
In short, a refined solution for those who want keep your fragrance throughout the day with discretion and naturalness. “Furthermore, applying it on the garments and hair contributes to extending its persistence,” they conclude by the brand.
I woman © RESERVED REPRODUCTION