Managing a company’s social networks takes a lot of time. You have to rack your brains to come up with an idea for content, schedule it on several social platforms and analyze the impact. To simplify this daily task, there are social media management tools. Among them, Postly. It offers the ability to design and schedule content in minutes. This simplifies the work of Community Managers, marketing agencies and freelancers.
A tool powered by AI
Postly’s goal is to help its users publish their content more easily and quickly on social platforms. For this reason, you just have to create your publication by writing a text and adding photos or videos. It is then necessary to choose the hashtags that you want to use. These must be selected strategically according to our objective: gaining visibility, promoting an event, reaching a new audience, etc.
The tool is collaborative. Illustration: Postly.
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Scheduled posts can be viewed at a glance. Illustration: Postly.
The good thing is that Postly has artificial intelligence (AI) that helps with writing and selecting hashtags. It even gives ideas for posts based on trends: Twitter thread, annual event, jokes, quizzes, topics… The recommendations are in English.
If we have already written all our content in advance on a CSV file, all we have to do is import the document on the platform so that everything is programmed automatically. Note that the CSV must respect a certain model and must contain specific information, such as the platform on which you wish to publish and the deadline.
Once you have designed the perfect post, all you have to do is indicate when you want to see it online, and on which social network. Postly supports the most popular: Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, TikTok, Reddit and Telegram. All scheduled posts are visible from the tool’s calendar. It is possible to schedule recurring publications.
The main advantage of Postly is its collaborative part. We have the choice of creating workspaces where each user can give their opinion on a post that is in draft and modify it. The space can be shared with collaborators and clients. Everyone has the opportunity to track the performance of a social media campaign from the dashboard. The latter offers insights, essential for making strategic decisions.
This tool, which simplifies the daily life of professionals, is exceptionally available at a price of 69 dollars for life instead of 2,484 dollars. With this license, five workspaces can be created and thirty social media accounts can be added. As many publications as desired are programmable.
The editorial staff of Siècle Digital presents the most interesting free, freemium or paid tools for professionals every day. Some web products sometimes benefit from strong reductions linked to temporary deals that we select when the software seems interesting to us. As in the present case, some content is not sponsored but contains an affiliate link.