Pop-up for Elton John’s glasses

Elton John’s glasses come to Germany.

The musician’s new eyewear line was recently launched at British luxury department store Selfridges with a pop-up, and now it’s also coming to Ingolstadt Village, said The Bicester Collection, the operator of the shopping center, on Wednesday. From April 14th to May 6th, 75 models of glasses will be on sale there, matching John’s tour stop in Munich. In addition to the glasses, music products and merchandise are also sold.

Elton John Eyewear pop-up at Ingolstadt Village. Photo: The Bicester Collection

“Ingolstadt Village is thrilled to showcase and celebrate Elton John’s incredible talent at ‘Elton John Pops Up’, enriching our guests’ visit in unexpected ways,” said Sanjiv Singh, Business Director of Ingolstadt Village. “We are honored that he has entrusted our Villages with introducing Elton John Eyewear and are proud to be able to support the valuable work of the Elton John AIDS Foundation.”

Elton John Eyewear pop-up at Ingolstadt Village. Photo: The Bicester Collection
Elton John Eyewear pop-up at Ingolstadt Village. Photo: The Bicester Collection

About Elton John Eyewear

The eyewear is inspired by more than five decades of the eyewear lover’s extravagant style. A portion of the proceeds from the glasses and sunglasses designed by John support the Elton John AIDS Foundation. The pieces are also available in the Elton John Eyewear online shop and cost between 140 and 290 euros.

ttn-12