THE politicians land on TikTok, but the novelty definitely does not “rock”, as the very young, or the largest audience of the social network, quickly let you know. And after the arrival of Berlusconiwho campaigns exactly as she did twenty years ago, a nineteen-year-old thinks to explain to politicians that probably it’s not the right social for them.
Politicians on TikTok: “You just look bad”
The comment arrives by the influencer Emma Galeotti who explained in no uncertain terms to newcomers how the platform works.
“Politicians disappeared from this social network, you have Instagram, you have Facebook, you are not here, it has nothing to do with it, you look bad. Do you think people who like and comment are because they support you? No, it’s because we take you all for the sake, dear ones. It’s not like we’re so stupid that a video on Tik Tok is enough to vote for you because that’s the only thing we know. That is, give the idea to think that we young people are so malleable and stoned »explains the tiktoker bluntly.
And he adds: «So, if you want to entertain us, that’s fine. But I tell you, don’t waste time, because in my opinion you could do much more. Kisses, ”she concludes.
The politicians on Tik Tok have not conquered as they would have thought. (Photo Getty Images)
The votes of young people fundamental for politicians
It is clear, however, that for the different sides on the field, young peopleincluding those who will vote for the first time at elections of 5 September 2022 are a fundamental target to be convinced.
Having also known that while feeling distant, disappointed, disillusioned with Italian politicians, as stated by an Ipsos research dedicated to relationship between Italians under 30 and politicskids are anything but disinterested in politics per se.
Politicians on TikTok, between clumsy attempts and epic fail
That said, it is also true that attempts by politicians on TikTok have often been clumsy and the results less appreciable than hoped for, as happened to Carlo Calenda.
In the first tiktok publishedin fact, the leader of Action presented himself on the social media making it clear that he does not know how to dance and that he cannot give any make-up advice, generating an effect completely opposite to that desired.
It didn’t take long for users to respond to the politician, rather controversially, that on TikTok there is not only fun ballet and light content like beauty tutorials.
The boys: “On social media we also deal with serious issues”
But that, on the contrary, every day, there is space to deepen the most important facts that happen in the world. And to discuss major issues such as civil rights. The politician “caught” at fault, then tried to remedy the epic fail, dedicating more space to books and improving the situation at least a little.
For the old generation, the “boomers” as the fifties / sixties are called by the boys, being on a social network is not as easy as it seems. And the Calenda’s story is emblematic how insidious it can be to persist in presiding over digital platforms swithout knowing the precise grammar spoken by users who have frequented them for the longest and most active time.
For this “Being” on social media is absolutely not enough to create a solid online reputation.
The arguments of politicians to convince young people
But what are the themes with which politicians try to convince these new voters to vote for their party? The arguments change depending on the side. And so the Third Pole, Calenda-Renzi aims at zeroing taxation for young people up to 25 years of age.
The Center-right thinks it is better to promote the reintroduction and strengthening of the honor loan system for university students and on the introduction of university scholarships for sporting merits.
The League launches the idea of one 5% tax for a young person who opens the first VAT number, but also a bill that removes the limited number to enter the Faculty of Medicine. He also thinks, however, of reintroduce military service.
For Giorgia Meloni and FdI the enhancement of sport to combat “deviances”. Even if the term has not really met with great appreciation.
The Democratic Party thinks of a fate of dowry of ten thousand euros to be paid at the age of 18on the basis of the family Isee, to cover expenses related to housing, education and starting a business activity.
The M5s believes inelimination of free internships and internshipsin the free redemption of the degree and in the stabilization of the relief for the purchase of the first home.
Finally, Di Maio’s Civic Commitment launches a guarantee fund to cover the advance you need a take out your first home loan.
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