Up to and including the end of October, 4.9 million euros had already flowed from the Belgian parties to Meta for advertisements on Facebook and, to a much lesser extent, Instagram. This is evident from the latest figures from AdLens, a group of volunteers that keeps track of the data. The amount already equals the amount of the record year 2022, De Tijd wrote on Friday. The newspaper expects that with the elections approaching, the 6 million euro mark will be reached by the end of the year.
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Political parties already spent 4.9 million euros on online advertisements in 2023
