The glasses brand Polaroid Eyewear, which belongs to the Italian Safilo Group, is involved in men’s top tennis. On Tuesday, the company announced that it is now an official glasses partner of the ATP tour.
As part of the collaboration, the label will “be active for several ATP tournaments on site” in the future “and provide the chair referees with glasses, according to a statement. In addition, the label is “present all year round on the social and digital channels of the ATP Tour” and can thus “reach the global tennis community”.
The Italian top player Lorenzo Musetti becomes a brand ambassador
Polaroid Eyewear will therefore be represented by the Mutua Madrid Open, the Internazionali BNL d’Italia and the Swedish Open. There are “a strong brand presence, special fan activities in the fanzones and a focus on children’s programs on site”.
As a brand ambassador for 2025, the glasses label won the top Italian player Lorenzo Musetti. The 22 -year -old professional, who won the bronze medal at the Olympic Games last year, is looking forward to his new task. “It is an honor for me to represent Polaroid Eyewear as a brand ambassador in the global campaign in 2025,” he said in a statement. “The frames of the brand and my tennis combines that everything revolves around style and function. The polarized glasses are also a game change, especially on days with particularly light light. ”