LINDA. was sold to Talpa 2.5 years ago. In the meantime, the editorial team has not been idle. Especially online, the brand is innovating enormously.
Several sites, such as LINDA.nieuws and LINDA.tv have now been merged into a large digital platform, linda.nl.
New positioning linda.nl
Irene de Bel, online editor-in-chief of linda.nl, talks in this podcast about the challenges involved in the creation of linda.nl. And about the new positioning of the platform, where news, lifestyle content, video and offers have to compete for the attention of the visitors.
High media pressure
With 50, sometimes 60 messages a day, the editors have an enormous output. Is that necessary to stay relevant? De Bel tells a lot about the strategy behind Linda.nl in this podcast
Earn more from digital ads
LINDA. is one of the largest magazine brands in the Netherlands. Yet the growth and future of this brand is mainly in the online channels. Take, for example, advertising income, where more is now being earned digitally than in print. LINDA. has reached the tipping point this year and De Bel talks about the opportunities for branded content and native advertising.
Your own LINDA.Shop
Also, the editors of LINDA. busy developing products for the shop. At the end of the year, new offers are added, such as an agenda, calendar and clothing.
About Irene de Bel
Irene de Bel is an engineer by background. She switched to journalism. First as a science journalist and later as an innovator in digital journalism. She was involved in the launch of Dag, was editor-in-chief of Opzij and launched a platform for international investigative journalism. Two years ago, Irene de Bel became online editor-in-chief at linda.nl.
Photo by: Lin Woldendorp