IS the maximum expression of brightness of very light hair: platinum blonde is very close to white and is characterized by the almost complete absence of pigments. The new editions then enrich it with original blue, pink, purple and even green shades that add depth by creating unprecedented chromatic movements.
Platinum blonde: who is it good for? The expert replies
“Platinum blonde is one state of mind», Explains Lucio Ocria, hair director of Glow Hair & Beyond in Milan. “Very close to white, it has always been seen as something precious: the French aristocracy, for example, used platinum blonde wigs as a hallmark of their aristocratic origins”.
An example for all is represented by the eighteenth-century noble Marie Antoinette, who in the eighteenth century was depicted with voluminous and candid hairstyles. «In general it is a perfect color for those with a cold complexion and for those with olive skin with cold undertones», underlines the expert.
Platinum blonde: between classic and contemporary
The new platinum is on the cooler end of the spectrum and says goodbye to the yellowed reflections of yesteryear. There is not a single type that is in fashion. «The most requested is the ash. Elegant and refined, like that of the characters of the Targaryen dynasty of the current television series House of the Dragoneliminates all warm reflections thanks to a tone called low gray»Says Lucio Ocria.
Kim Kardashian also chose platinum blonde (Instagram / @ kimkardashian)
The nuance between the ash and ice. «It is for strong and daring personalities, because it is very close to white with very shiny reflections. He is a bit of a snow fairy », continues the expert.
Among the protagonists of the season also the “vanilla”. «It contains a mix of cold and natural tones, apparently a bit matte (opaque) that make it a much sweeter blonde than the previous two versions».
A further evolution of platinum blonde is the “milky blonde”. «Very clear, it contains a hint of honeyed tone to give it a very milky effect. It is also perfect for those with dark marked eyebrows. In this case it definitely is cool!“.
Platinum blonde: how to get it
THEThe hairdresser can suggest two paths to achieve platinum blonde. “Lto technique total bleach, which involves a total discoloration of the hair, therefore from the base, length and tip »says Lucio Ocria.
It is possible to take the platinum blonde route even leaving the dark base. “In these cases we play with shades applied freehand, closed on the map or applied with the technique glow lights who uses the brush to create radiant locks that blend with the mass of the hair ».
The cuts that enhance this nuance
The ash and the vanilla they look good with any type of length. «Who chooses ice ash can be daring even with a short cut. Charlene of Monaco, for example, is teaching at the moment that with this option you can always maintain a regal aspect », says Lucio Ocria.
“The milky blonde, on the other hand, is suitable for both extra lengths to Kim Kardashan or for medium cuts to Marylin Monroe ».
The expert is keen to emphasize that platinum blonde is always a challenging choice. «Its realization it always takes a lot of time and a large budget. In addition to the technical aspect, moreover, it also needs an extraordinary routine to practice at homewhich involves the use of shampoos, masks, mousses and serums containing restructuring ingredients and specific pigments that do not allow the color to oxidize ».
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