TAmong the new features of Pinterest comes the search filter “Body Type Technology”, That, through artificial intelligence, it allows you to find representative images of your physical form. A step forward by the brand that has been taking sides since 2018 pro Body Positive movementmaking the site a “safe place” where you can feel represented.
Body positivity, self love and inclusion: Pinterest’s commitment
«Finding the right representation and spreading self-love is more important than ever online, where unattainable and unrealistic body images are often promoted» explains Saverio Schiano, Head of Sales for Pinterest Italy.
«Pinterest constantly works to offer users a unique experience, characterized by positivity and acceptance of diversity. We strongly believe that inspiration starts from inclusion and this is why since 2018 we have continued to develop inclusive and innovative technologies thanks to which users, regardless of their complexion, their hair type and their physiquecan easily find the ideas best suited to their style needs.
The new “Body Type Technology” feature allows you to increase the body representation: through artificial intelligence, it identifies various body types from over 5 billion images on the platform. This allows each person to find inspirations closest to their specific physical attributesand feel more represented.”
“Body Type Technology” against stereotypes
«Gen Z is bombarded with “negative” body content that promotes the image of a beauty considered “canonical” and European and consequently not at all or not very diversified. Help younger users to accept themselves as they are and learn not to stigmatize their insecurities it has become our mission” continues Saverio Schiano.
“Thanks to Body Type Technologywe have representation of various body types increased fivefold in the United States on the platform in searches related to women’s fashion. Furthermore, Pinterest has launched the new campaign “Different Fashion Months” to talk about the importance of free and inclusive fashion.”
Pinterest and inclusivity: searches by hair type, complexion and body type
«“Skin Tone Ranges”, “Search by hair type” And “Body Type Technology” they are all tools designed with the purpose of offer tailored experiences for users of all ethnicities and nationalities exploiting artificial intelligence.”
The new Pinterest function allows you to find inspiration depending on your physical shape (Credits: Pinterest)
«It was therefore natural for Pinterest to follow this path since the launch in 2018 of “Skin Tone Ranges”which allows people to refine your beauty searches based on a wide range of skin tones.
Subsequently the “Search by hair type”, was a further step forward in the inclusive beauty sector. Through computer vision, you have the possibility to search for ideas of cuts and hairstyles based on six types of hair (afro hairstyles, curls, curly, wavy, straight and shaved/bald).
The number of people who have used this technology in the last year has grown by 41%, highlighting how this tool is not only appreciated but essential. In the end, Body Type Technology celebrates at 360° the differences that make us unique and special.”
Representation of the body: how to break down taboos
«On Pinterest we want everyone, regardless of your body type and agefeel represented.”
«The use of artificial intelligence to promote diversity and inclusion is a further stage of the cutting-edge work we have been carrying out for several years to breaking taboos and bringing forward positive messages on the body acceptance And body positivity.
Starting from 2021, in fact, the platform has banned any advert that contains images or phrases relating to weight loss. Furthermore, we are the first social platform that does not allow advertising that refers to weight lossthus giving a strong and clear message in favor of body neutrality.”
Inclusive beauty: the next steps
«The movement of inclusive beauty has made great strides recently, but there is still a lot to work on.”
As? «Beauty brands strive every day to guarantee diversity and inclusiveness to their consumerswords like genericless And gender fluid they must become increasingly present. It is therefore essential to adapt to what is required, both in terms of product formulation and packaging.” concludes Saverio Schiano.
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