Picnic launches high-tech distribution center: ‘Better to invest than to make a profit’ | Financial

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— A roller coaster with red crates. Its rattling shrill sound is unexpectedly impressive. Messages slide on conveyor belts of tens of thousands of aluminum rollers, spread over three floors and three temperature zones. The last test drives are before King Willem-Alexander opens the newest Picnic distribution center on 1 April, on an industrial estate in Utrecht. It could be a turning point in the rise and fall of the Dutch supermarket.

Utrecht – A roller coaster with red crates. Its rattling shrill sound is unexpectedly impressive. Messages slide on conveyor belts of tens of thousands of aluminum rollers, spread over three floors and three temperature zones.

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