Cwhat is a beauty editor doing at the stadium? To the Bernabeuto be precise, a jewel of architecture and a temple of world sport Madrid? Talk about products solarand how important it would be for everyone, or at least a minimum number of people multipliable by those present in the stands, to become aware of the importance of protect yourself from the sun, always. Here because Heliocaredermatological photoprotection brand from Cantabria Labs grouphe tightened one for the third year beauty partnershipor rather raising awareness on the subject of skin healthwith the Real Madrid. LThe entire team, both male and female, an unprecedented choral testimonial of dermatological awareness.
Photoprotection is not yet a common gesture
Approximately 80% of the aggravating factors of the physiological mechanisms of photoaging of the skin and the general risks of developing pathologies such as melanoma depend on directly from exposure to the sun’s ultraviolet rays. The season, age, skin type doesn’t matter: the principle valid all year round, even in the cityespecially (and despite) the blanket of smog.
It is well known, yet «In Italy, the gesture of photoprotection is not yet the case usual, expected and common as it should” he says Luca TestorelliMarketing Director of Cantabria Lab Difa Cooper. Even Spain, where the group was born, together with ours, is one of the sunniest Mediterranean countries, understood as culturally inclined towards the sun as a lifestyle: «However, it is also necessary dermatological culture to live it to the fullest and healthiest».
The link between sport and beauty
Sport is a powerful, transgenerational and transcultural language: why not make one vehicle in terms of health and prevention?
After the partnership with Rafa Nadal, first-person testimonial of hyper exposure to the sun with the “Zero Melanoma” campaign, Cantabria Labs with its Heliocare sun products “hires” Real Madrid as Official Sponsor, both male and female training.
«The team is a number one brand: teaming up with Real Madrid ensures excellence, strengthens us in our dermocosmetic commitment and allows you to share it with as wide an audience as possible” he has declared Susana RodriguezCEO of Cantabria Labs (among 500 most influential women in the world according to Forbes).
In fact, Real – side note – is the club with the highest number of European cups won in both football (14) and basketball (10) and was awarded by FIFA as the Best Club of the 20th century.
Who is Cantabria Labs (and where to find its Heliocare sunscreens)
Cantabria Labs was born in Spain as a family pharmaceutical company, specializing in dermatology, and has grown over the last 25 years strongi continuous innovation and scientific research and formulation. Since 2003has arrived in Italy incorporating Italian for over 60 years, Difa Cooper. Thus, the meeting Cantabria Labs Difa Cooperwith its wide range of products dermocosmetics, drugs, cosmetics, supplements and medical devicesis today among the leaders in dermatological prescriptions in Italy, Portugal and Spain.
The solar ones Heliocare they are making themselves known: they count on the scientific support of more than 80 studies published in prestigious national and international scientific journals. Their peculiarity? The patented Fernblock®, formulated with powerful antioxidant extracts di a particular green fern, demonstrated un high effectiveness in terms of photoprotection and prevention of photoaging of the skin, actinic damage, sun allergies and spots. Only in the pharmacy. And on the football pitches, as new invisible “players”.
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