Fashion designer Phoebe Philo is back with news about her own label.
There is still only one Instagram account: Phoebe Philo. From September the first collection will be unveiled and available on the website phoebephilo.com. Anyone who can hardly wait can register there from July, according to a first Instagram post.
“We will open registration in July 2023 and look forward to getting in touch with you again,” it says.
How popular the former creative director of the Celine fashion house is can be seen in the reactions a good two hours after the first Instagram post. It already has 17,500 likes and almost 1,100 comments.
“We’re ready,” commented Eva Chen, head of fashion partnerships at Instagram. “I’m not buying anything until September,” wrote British singer Lily Allen.
Phoebe Philo has already hired a CEO
Since Philo left the French fashion house Celine after a decade in 2018, she has kept a low profile about her plans. In July 2021 she announced that she wanted to found her own label as the majority owner with the luxury group LVMH as a minority owner. The former McKinsey partner and chief strategist of the British e-commerce provider Asos Patrick Silén has already been hired as managing director, as his profile on the LinkedIn careers network reveals.
Before Philo joined Céline, she was creative director at fashion house Chloé from 2001 to 2005, where she had worked with designer Stella McCartney since 1997.
It remains to be seen if she will bring back her modern and clean look for women, for which she has gained a deeply loyal fan base over the years. And they have to be patient, no trace of the website can be found yet.