Phoebe Bridgers with colleague Conor Oberst in Los Angeles 2019
Photo: WireImage, Alison Buck. All rights reserved.
“I’ve always had a private radio show. When I tormented my friends on road trips for hours with dirges and ambient music. I can’t wait to do it professionally,” says the American singer and label founder. From March 3rd, Phoebe Bridgers will have her own radio show on the American station “SiriusXM”.
The show is called Saddest Factory Radio, a nod to Bridger’s eponymous record label Saddest Factory, which she founded in 2020. Among others, Sloppy Jane, MUNA and Claud are under contract there. These artists also become part of the radio show through interviews. Bridgers also shares her music tips and breaking music news with her listeners.
Bridgers likes to listen to music in the supermarket
in one Interview with “ROLLING STONE” Bridgers explains that her favorite way to consume music is on the side: “Something that plays while I’m shopping, a support act I’ve never heard of before, college radio that plays while I’m trying to get reception on a road trip.” She now wants to offer experiences of this kind to others with her own radio show.
A new episode will appear every first Thursday of the month. To kick things off, “SiriusXM” posted a video on Instagram that gives a preview of the radio show. In it, Bridgers is used as a DJ and proposes a soundtrack to match scenarios suggested by fans.
The name “Saddest Factory” is an allusion to the word “satisfactory”, which means “satisfactory”. The label name can be translated directly as “the saddest factory”, which reflects the singer’s melancholic and haunting taste in music well. Most recently, her single “Day After Tomorrow” was released in 2021 on the “Dead Ocean Records” label, with which her own label also works.
Alongside this, Bridgers frequently collaborates on projects with other artists, such as with Lucy Dacus and Julien Baker under the name Boygenius or recently with Metallica for their cover of Nothing Else Matters.