Bling bling meets bling bling. Fashion brand Philipp Plein has unveiled a sneaker collaboration with American rapper Snoop Dogg.
The “PleinDogg sneakers” have Philipp Plein’s attention to detail and maximalism “matched to the doggy style” of Snoop Dogg, according to a statement from the brand.
The result is a hi-top sneaker with faceted Gothic branding featuring both logos, available in two different colorways. The black and gold PleinDogg Noir sneakers have a shiny patent finish, while the purple and yellow Crystal Hi-Tops are complete with black, purple and yellow rhinestones.
“I’ve always admired Snoop’s skill and uniqueness in making music with an unforgettable, memorable style and wanted to celebrate that with a collaboration that brings music and fashion together,” Plein said in the statement.
Plein presented the new sneakers at an exclusive event in Los Angeles, which was also attended by Snoop Dogg, Tommy Lee and rapper Rich the Kid.
The Pleindogg collaboration is available in Philipp Plein mono-brand stores and on Plein.com. Prices range from £1,220 to £5,100 / US$1,259.16 to US$5,246.50.
This translated and edited post previously appeared on FashionUnited.uk.