The British women’s fashion brand Phase Eight is expanding and is now opening its first store in Germany in Westfield Centro Oberhausen.
The approximately 151 square meter store will open on June 30, Phase Eight announced on Monday. The brand’s evening and occasion wear as well as matching accessories will be offered in Oberhausen in the future. The store concept introduced in December at the brand’s London flagship in Westfield White City will also be implemented in the German store.
The expansion into Germany reflects the very successful market in the region. The choice of location also fits perfectly with the values of the brand and its identity. A location in Berlin is also scheduled to open in July and further openings in important German cities are planned over the course of the year.
The planned openings are part of the brand’s European expansion strategy for 2023, starting with a store at Westfield Mall in the Netherlands in March.