Louis Vuitton’s new creative director for menswear just showed his first collection in Paris, now there’s already the next highlight: Pharrell Williams’ first campaign for the French fashion house. He chose superstar Rihanna as his face.
The singer, who is currently pregnant, poses with the “Speedy” bag model, Louis Vuitton announced on Monday. There was a small teaser for the campaign before the fashion show last week. The advertisement, photographed by Keizō Kitajima and Martine Syms, adorned the facade of the Musée d’Orsay in Paris.
Williams was inspired by Canal Street in lower Manhattan for the reinterpretation of the Speedy, which first appeared in 1930 as “Express”. There he made his first experiences in the luxury sector.