No.Despite Covid, we have never stopped scenting ourselves. To say it is L’Oréal Italia’s “Italians and Fragrances” Beauty Observatory, according to which 79% of the population bought at least one fragrance in perfumery during the pandemic.
Particularly appreciated were the more discreet trails: the 70% of women tend to choose a light jus rather than intense so as not to make mistakes. In short, perfume has given us a great hand in living better the restrictions due to the period.
Perfume in times of Covid-19, because it resists
“The evocative aspect of fragrances has always been undisputed for their ability to access our deepest sensations” – he says Luca Maffei, young nose of Atelier Fragranze Milan – «by stimulating in our brain the amygdala, the Pandora’s box of emotions».
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Trends: genderless
Second Federica Cinque by New Cosmesy, a company that produces fragrances for third parties: “The market reveals more and more trends genderless no longer distinguishing purely feminine notes from masculine ones.
If we really wanted to refer to a feminine connotation that some notes might recall, I would feel like giving prominence to floral bouquets with powdery shades. Notes that envelop and warm during the cold winter days ».
The return of the gourmand, sweet and greedy perfume
Then there is a great return of the gourmand trails that are increasingly clear, clean and not too complex to perceive and understand as in recent times.
Just think of fragrances like Breakfast in Taormina of the brand Narcisse Herbs and Perfumes. “To make it happen, I imagined sitting at a cafe in piazza Nove Aprile, the most central of the city, overlooking the sea and Mount Etna, while I was tasting coffee and croissants”, says the creator of the brand Alessandra Caltabiano.
Perfume and Covid: space for green, fresh and light olfactory notes
In recent years there has been an acceleration of the green also in the essence sector. In particular, from the waste biomass of fruit, which would otherwise be thrown away, fragrances used above all in the household cleaning sector were born. While those for the person become more and more natural and even beneficial.
Just think of Girl from Rochas which, available in Pinalli perfumeries, boasts a vegan formula, of 90% natural origin, complete with neroli extract with relaxing properties demonstrated through neuroscientific studies.
Or of Versace Dylan Turquoise created with more than 85% of biodegradable raw materials and a plastic free pack.
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