Skiwear brand Perfect Moment continues its expansion and opens its first seasonal store in Europe. The new location is located in the Tyrolean ski resort of Kitzbühel in Austria, where special in-store events will take place to match the surrounding area.
The store itself will showcase select pieces from the Fall/Winter 2024 collection and express the fusion of Perfect Moment’s “forward-thinking designs and iconic heritage.” This is also reflected in the store’s interior, which is intended to evoke the winter season through soft textures, translucent elements and metallic surfaces.
In a press release, Jane Gottschalk, co-founder and creative director of Perfect Moment, said: “The opening of our new store in this stunning location follows our successes in other high-end retail markets. It continues our strategy of establishing brick-and-mortar retail locations in select luxury destinations – particularly in places that embody our love of skiing and the alpine lifestyle.”
The Austrian location follows the opening of Perfect Moment’s seasonal store in New York, which was opened as part of the brand’s strategic refocus on brick-and-mortar retail in response to strong growth in the luxury skiwear market. The sector is expected to reach $1.5 billion in 2024 and continue to grow at a compound annual growth rate of 6.5 percent through 2031, according to data from Global Research and Insights.
This article previously appeared on Fashionunited.fr and was created using digital tools translated.
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