Artificial Intelligence (AI) company Perfect Corp. has introduced a new virtual jewelry fitting that customers can use to try on rings and bracelets digitally.
The jewelry try-on is part of the proprietary AgileHand technology, which uses hand measurement to make the digital try-on as realistic as possible. Shortly before, the company presented a virtual fitting technique for watches that uses the same technology. With this, Perfect Corp. to benefit from the growing interest of customers in online channels.
Perfect Corp’s product allows users to view high-resolution versions of real products, while the virtual try-on technology is also equipped with automatic wrist size detection.
The company hopes the new technology will allow jewelry brands to try a new tool to personalize their customers’ online shopping.
In a press release, Alice Chang, the company’s CEO and founder, explained that the technology is serving the demand for personalized shopping experiences. These personalized shopping experiences have “become essential for both brand loyalty and consumer trust.”
Chang added, “We are excited to announce Perfect Corp.’s AgileHand technology. for brands in the high-end jewelry segment and are convinced that this technology will be the key to improving the omnichannel shopping experience in the luxury market.”
This article was previously published on FashionUnited.uk. Translation and editing: Karenita Haalck.