The Spanish fashion group AWWG, which owns brands such as Pepe Jeans London, Hackett and Façonnable, has appointed Andreas Firneburg as the new Managing Director for Germany, Austria and Switzerland (DACH) and Poland.
Firneburg took over the position on September 5, AWWG announced on Monday. He is to drive growth in the DACH market. He will be responsible for “leading the DACH organization to its highest potential” as well as “strengthening the brands and driving growth in the region,” according to the statement.
He comes to AWWG from Dutch brand Scotch & Soda, where he was Managing Director for DACH and Central Eastern Europe. Firneburg has more than 20 years of experience in wholesale and retail. He worked for O’Neill and Esprit, among others.
“I am convinced that Andreas’ deep knowledge of retail and wholesale, as well as his product know-how and focus on the DACH customer will be a great asset to further accelerate our transformation strategy in the region,” said AWWG CEO Marcella Wartenbergh .