The Spanish clothing group All We Wear Group (AWWG) has moved into its new headquarters for the DACH region, which includes Germany, Austria and Switzerland, in Düsseldorf. The parent company of the brands Pepe Jeans London, Hackett and Façonnable now uses premises with an area of 700 square meters in the Media Harbor of the North Rhine-Westphalian state capital, which also accommodate a new Pepe Jeans showroom.
With the opening of the new location, the group is pushing ahead with its strategy of “transforming the DACH region and accelerating its growth,” according to a statement. According to its own statements, the group of companies had recently “hired additional team members for its wholesale and retail activities” and opened a showroom in Munich and new stores in Berlin, Düsseldorf and Baden-Baden.
Andreas Firneburg, who has been Managing Director for Germany, Austria, Switzerland and Poland since last autumn, underlined the importance of the markets for the group: “The DACH region is still a key market for AWWG, and I don’t have one Doubt that these advances will further strengthen and position our iconic brands,” he said in a statement.