Noovity for the Spanish actress Penelope Cruzwhich surprises its audience with not just another role in the cinema but by lending its face to a well-known Italian brand: Geox, which presents its own testimonial for the first time. Many others enrich the month of September shopping ideas, capsule collection And limited edition.
Penelope Cruz for Geox
«The dreams of those who are born in the province, those dreams that are believed to be impossible and which then come true thanks to the right intuitions, work and talent.” From here, second Mario Moretti Polegato, Founder and President Geox, the story of his footwear brand begins. And it is always here that the link with the last important chapter in the history of this maison must be sought. «There is a line that unites us, we were born in a small town in the province of Treviso and Penélope in a small town outside Madrid. Today we are present in a hundred countries and Penélope has conquered Hollywood, won an Oscar and obtained many other international awards.” Penélope is obviously Penélope Cruz who, with the autumn-winter collection, will be the first brand ambassador in the history of Geox.
Penelope Cruz backstage at the Geox campaign
A choice that tells the story of the development of a brand initially appreciated above all for its comfort and the quality of its shoes and which today is loved by a growing female audience for the contemporary and personal style choices reserved for accessories and clothing. An unexpected feeling in this new “fashion couple”, as Cruz’s words also confirm when she comments on the popular payoff “Breathe”: “An excellent way to remind us to stay in the present time and enjoy what we have”.
Them from Loro Piana
It is full of quality the ongoing capsule “Loro” by Loro Piana. Sustainable: Made in recycled cashmere coming from the maison’s production surpluses. Inclusive: designed for women, men and children and with a range of full size sizes. Unique and precious: it takes up to three days to make a garment in this special knitwear.
The sustainable “Loro” collection by Loro Piana.
Four models of shirtsone scarf it’s a hat with a natural design and colors to wear always and forever.
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