Geox has found Oscar winner Penélope Cruz, the first brand ambassador in the history of the Italian shoe retailer.
The actress will represent the brand in a global advertising campaign for the FW23 collection, Geox announced on Wednesday. Cruz will also be the face of the upcoming Spring/Summer 24 collection. It is intended to help increase the brand’s relevance in the area of modern lifestyle.
“We are looking forward to an exciting, brand new chapter,” said Geox founder Mario Moretti Polegato. “Our company has grown significantly in recent years and we are convinced that Penélope Cruz is the ultimate Geox ambassador. It will take our new brand positioning to the world, embodying a style evolution that blurs the line between beauty, well-being and comfort – a winning philosophy that has always underpinned our product designs.”