The clothing dealer Peek & Cloppenburg BV & Co. KG, Düsseldorf, re -staged its sports range. In its “cosmopolitan house” in Düsseldorf, the company now set up the first “sneaker wall”.
The installation draws attention to selected sneakers from brands such as Adidas, Puma, Birkenstock, Lacoste and Reebok. According to the company, further labels are to follow in the course of the year. As a supplement, sports swear of brands such as Adidas, Puma, Under Armor and The North Face “integrated on the area”, said the retailer.
The aim of the new staging is to “further expand the Young Fashion & Sport segment and to specifically address a younger target group,” says a message. The innovations in the Düsseldorf Haus formed the “start of an ambitious rollout plan, which will be extended to further European P&C locations by 2026,” said the company.