Peclers Paris: Tech gurus and urbanists as pioneers for SS24

At the end of the spring/summer 2024 ordering season, Peclers Paris wants to share with anyone looking for last-minute inspiration the trends they think will define the period ahead. The trend analysis company and two of its representatives appeared at the recent edition of the Copenhagen International Fashion Fair (CIFF) to present the forecast trends.

The colors of the season

SS24 collections by Ludovic de Saint Sernin, William Fan and Kilian Kerner. Image: Launchmetrics Spotlight.

At the beginning of the presentation, the team presented the three main colors that will define the season, each in contrasting shades. For example, ‘Edgy Khaki’ is influenced by urban design and brings a pragmatic edge to collections, while ‘Cherry Pop’ — described by Peclers as a ‘fleshy red’ — reflects a retro vision of the future. ‘Tech Sensitive’, on the other hand, is associated with nude tones that have a ‘tech effect’ and offer a non-binary color choice for the season.

The modernization of the classics

Louis Vuitton, LGN and Vetements SS24 collections. Image: Launchmetrics Spotlight.

A central, overarching theme for Peclers is to be influenced by traditional designs and staple products of the past, but in a modernized and updated way. This can come in the form of oversized classics, playful, exaggerated proportions, or 3D experiments inspired by the rise of artificial intelligence (AI). Key products highlighted by the team include updated denim jackets, bell bottoms and corsetry, while organic gabardine serves as an essential material. The technological orientation is also present in the prints, emphasizing the concept of “retro glitch”. Primary colors in pixelated images and vintage-like tech effects complete the look.

The urge for adventure

SS24 collections by Olivia Ballard and Wooyoungmi and AW23 collection by Ottolinger. Image: Launchmetrics Spotlight.

In complete contrast, Peclers’ second theme was dedicated to the new adventurers, sparked by growing concerns about marine life and a growing desire to travel. Here, nautical and outdoor-inspired codes are combined with the Y2K aesthetic, resulting in a modernized take on purposeful details and technical materials. Products that take center stage in this theme include cargo pants, lightweight parkas and asymmetric dresses, all in deconstructed shapes. When it comes to materials, “dirty denim” stands out, while “distorted fauna” and macroscopic camouflage are the main print directions.

This translated article originally appeared on FashionUnited.uk.

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