Today the Swedish premium outdoor brand Peak Performance is opening a new concept store in Berlin. At Neue Schönhauser Straße 11 and on 160 square meters, the brand wants to meet the growing outdoor community in the capital.
The store offers a curated selection of outdoor and ski clothing for men and women. The store also offers special services such as product care and repair. This means that smaller repairs can be carried out on site in a care and repair area. Customers can also take advantage of professional washing services and receive useful tips and tricks for caring for their equipment, which will help extend the life of the styles.
“Berlin’s growing outdoor scene, vibrant zeitgeist and progressive attitude to style and design make the city the perfect location for Peak Performance. Our goal with the new store is to create a place that is considered a meeting point for Berlin’s ski and outdoor community to get inspired and find the right equipment,” says Sara Molnar, CEO of Peak Performance.
When it comes to interior design, the brand relies on its Swedish roots and is inspired by the landscape in the north of Sweden, where the brand was founded. Peak Performance operates four of its own stores in Germany, namely in Munich, Münster, Hamburg and Berlin.