US outdoor specialist Patagonia has appointed Nina Hajikhanian as General Manager for Europe, the Middle East and Africa (EMEA).
Hajikhanian will be based out of EMEA headquarters in Amsterdam, Patagonia announced on Thursday. She has been part of the EMEA team since 2019 and was most recently responsible for e-commerce, retail and customer service as Director of Direct-to-Consumer. In her new position, she will report to Bruce Old, Head of Global Business Operations.
Before Hajikhanian came to Patagonia, she worked for the sports goods retailer Adidas in Herzogenaurach and was responsible for the e-commerce business for the Australian and New Zealand markets.
“In Nina, we have found a dynamic leader who is deeply connected to the brand and can unite our internal and external communities behind our vision,” said Old.
In the EMEA region, Patagonia employs more than 300 people and operates twelve stores.