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Anyone with young children knows: the morning can sometimes start early. But Katie Bickerstaffe, at least when she was still head of the British branch of electronics chain Dixons, had no time for that on Monday: at a quarter past five in the morning, she was hanging in the car on the way from Bristol to the headquarters in London, a two-hour drive, already on the phone with her first colleagues. Employees who, like them, had to bridge a considerable distance from home to work.