Underwear brand Parade has expanded its sustainability efforts with a free recycling program in the US in partnership with international recycling leader TerraCycle. Second Life by Parade is TerraCycle’s first nationwide laundry category recycling program designed to keep unwanted underwear out of landfills and help consumers reduce their carbon footprint.
The initiative allows Parade customers to recycle any brand’s underwear by requesting a free “Second Life by Parade” pack, consisting of a biodegradable bag and a prepaid shipping label, on the label’s website.
In order to further reduce the carbon footprint of the shipments, Parade also recommends that its customers return as much underwear as will fit in the package; in return, customers receive a 20 percent credit for Parade.
“Second Life by Parade” is helping to redefine sustainability at both a brand and consumer level. We already make products from sustainable materials, but we know that’s only part of the challenge. “Second Life by Parade” will help solve the category’s end-of-life issue by reusing fabrics without using new materials,” said Kerry Steib, Parade’s director of impact and communications, in one Explanation.
Parade launches laundry recycling initiative in the US with TerraCycle
All underwear received through the Second Life by Parade initiative is recycled by TerraCycle into new products such as insulation, furniture and bedding.
“This initiative offers consumers the opportunity to responsibly recycle their worn-out underwear and ensure it doesn’t end up in landfill. Together with Parade, we offer a comprehensive recycling program that makes it easier for consumers to reduce their carbon footprint and make a positive environmental impact for future generations,” added TerraCycle founder and CEO Tom Szaky.
Parade launched in 2019 and is on track to become carbon neutral by 2025. The company is the first underwear brand ever to commit to the Science Based Targets initiative. In addition, Parade uses recycled fabrics in its products, ships in recycled and recyclable packaging, and donates 1 percent of its profits to various charities.
This translated article originally appeared on FashionUnited.uk.