The agreement until 2025 with Rcs Media Group and Rcs Sport has been announced: Pierluigi Pardo comments. Only in 1995 the live broadcast was not broadcast on state TV
The return Palio in Piazza del Campo, the heart of Siena, after two years of compulsory stop for Covid, on 2 July, will also be the edition in which the live broadcast of the race leaves Rai to land on La7. The comment will be entrusted to Pierluigi Pardo, flanked by the Sienese historian Giovanni Mazzini. Since 1954, the year of the first broadcast on state TV, the broadcast of the Palio had left the public service only in 1995, broadcast in July on Mediaset and in August on TeleMonteCarlo. And it will be like this not only on August 16 but for the next four years, up to and including 2025. The agreement announced this morning between RCS Media Group, RCS Sport and the Consortium for the Protection of the Palio, to which the Municipality of Siena entrusts the care of the image of the race as well as the production of the shots, is part of a wider collaboration of which also includes international distribution: according to what was declared in the presentation press conference, the agreement provides for an outlay for TV rights of 540 thousand euros in total TV rights for the four-year period.
Uniqueness
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“We are aware of the uniqueness of this great event that embodies a culture of the territory that concerns the history and roots of our country. – said Andrea Salerno, director of La7 -. History, passion, culture, value of the territory: all aspects that Siena and the Palio unite in a unique way. Pierluigi Pardo has accepted the management “. The mayor of Siena Luigi De Mossi adds: “The uniqueness of Siena and the Palio is history and history, without presumption, is us. For this reason it is right that there is, in the world of media, the necessary attention and even dedication to this extraordinary example of civilization, undoubtedly unique in the world. RCS has been able to grasp this uniqueness and, through the Consortium for the Protection of the Palio and the Magistrato delle Contrade, I am sure that we will carry out a work with great synergistic spirit “.
June 21 – 20:55
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