Özcan Akyol has no problem with NPO stars appearing in commercials for the pension and investment bank Brand New Day. “Did the message get across well?”
It is causing quite a stir that Janine Abbring, the editor-in-chief of Arjen Lubach, is suddenly fanatically advertising the investment bank Brand New Day. It would undermine not only her own position, but also that of her colleague Arjen and that of her lover Jeroen Wollaars, the presenter of Nieuwsuur.
What does Özcan think?
It is not the first time that an NPO face has advertised Brand New Day, because Sander Schimmelpenninck and Özcan Akyol preceded her. What does Özcan actually think of all those NPO employees, including himself, who lend themselves to commercials from an investment bank?
A reader of his VARAgids section puts it to Özcan: “Suppose that Count Sander Schimmelpenninck and the company Brand New Day have decided before 2024 to stop those terribly irritating misleading television advertisements (three in one commercial block) for the investment product and extra pension pot. ‘. That would be a nice resolution.”
‘That’s fine!’
According to Özcan it is no problem at all. “Well, that company obviously stands for something sympathetic: it wants self-employed entrepreneurs to arrange their pension properly, because most people who work for themselves as a plumber, nurse or journalist, for example, simply have nothing arranged. That also counts for me.”
Özcan is not ashamed that his portrait is life-size on the investment bank’s website. “What will I have to live on if I can reach the noble age of 67? I am not building up a pension at the broadcasters. By dereading, no one will buy my books in the future.”
Make a quick phone call
It only encourages the presenter of Stars on the Canvas to advertise even more. “I will call the Brand New Day company to ask if I can explain it all a little better in the commercials, because it seems that the message has not been conveyed in the right way.”