The net amount of action is equal to 30%: what is the success of the budget? With which truck houses, how much price do you pay?
Discount chain Action has been a successful year aft of the rug. In 2022, het bedrijf zo’n 1.2 million euros winst. Also other budget chains can be ordered in advance. Were there angles like Lidl, Zeeman, Aldi, Wibra and Action er in om hun producten voor een lagere prijs aan te biden dan de concurrentie en winst te maken? We vroegen het aan de budgetketens zelf, én a retail expert prof. Els Breugelmans: “As a discounter, you can’t offer interesting prices, but you’ll notice something else.”